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Author: Web Video Editor

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8 Reasons to Include Snapchat in Your Marketing Strategy

It’s not easy to predict the future of Snapchat, especially when Facebook and Instagram seem to be out-competing Snapchat on many fronts by ‘borrowing’ its best features. So far Snapchat has risen to the challenge, embracing its role as a trend-setter and pushing boundaries with more innovation. ...


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How to Create a Facebook Video Strategy

Facebook advertising is incredibly effective owing to the fact that you can home in on target demographics with extreme specificity. People share an incredible amount of information about themselves on Facebook—date of birth, location, place of work, interests, etc.—which you can use to your advantage, ensuring your advertising budget goes further by focusing on ideal customers...


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How to Use Twitter Social Videos to Boost Business Visibility

An often overlooked video marketing option is using video on Twitter. Using videos on Twitter can provide a richer experience for followers than simply posting images or text. Videos allow your followers an opportunity to get to know, like, and trust you quicker and easier. The fact of the matter is: Twitter users embrace video...


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How to Use Video Marketing on Each Social Media Platform

Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site serves a different purpose, so we use it differently. It’s no surprise, then, that we watch—and expect—different types of video on each platform...


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Instagram Rules Video Engagement

L2's latest report emphasizes the importance of strategic ad spend for maximized online engagement. Clearly, social media platforms have emerged as critical components of effective digital video strategy, but marketers should consider the distinct behaviors and challenges of each platform, such as varying audiences, formats, and other platform-specific tendencies...


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Instagram Video Is Soaring for Publishers

Publishers are piling into Instagram video. Since the Facebook-owned platform raised the maximum length, video has become a central area of focus for publishers there. This surge in video opens another front in the war between Instagram and Snapchat, which are battling for views and ad dollars...


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25% of Marketers are Investing in Video Ads on Instagram and Twitter

If you aren’t investing in online video, remember your competitors might be. Recent data suggests 67 percent of marketers are now investing in video ads on Facebook while 51 percent are investing in video for YouTube...


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Study: 64% Make a Purchase After Watching Marketing Videos on Facebook

Facebook and YouTube leads engagement. However, when it came to watching videos everyday, Facebook made a sweep of the entire report in the top spot. Instagram Stories took the second spot followed by Snapchat with YouTube in...


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3 Things You Need to Know to Dominate Video on YouTube, Facebook, and Instagram

One of the biggest differences across video platforms is the way content is consumed – defined the difference as a “push” and “pull” experience. Social platforms like Facebook and LinkedIn rely on the discovery through a “push” experience or mainly organic, passive discovery. To be watched, a video on Facebook must catch the consumer’s eye as they’re scrolling...


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Welcome to the Age of Snapchat

Unlike on Facebook and Twitter, video content on Snapchat can only be seen by the people who are given access to it for a limited period of time. This considerably lowers the pressure for users to produce good content, encouraging them to post more frequently and therefore increasing the time they spend on the app...


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