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A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]

Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way! Read the full article at MarketingProfs

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#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; much more! Read the full article at MarketingProfs

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15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. Read the full article at MarketingProfs

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#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers... Read the full article at MarketingProfs

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In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read the full article at MarketingProfs

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