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Tag: research

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Vimeo's 10 Tips on Your First DIY Video Interview

Vimeo's Video School once again has a wealth of information for those who would like to make their videos pop. This particular video goes over the DIY interview

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Vimeo's 10 Tips on Your First DIY Video Interview
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The State of the Video Ad Industry in 2013 [Charts]

The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.

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Online Views Dominate Q1 2013 US Video Ad Market [Report]

The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%

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Online Views Dominate Q1 2013 US Video Ad Market [Report]
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Creativity and Fan Engagement Will Dictate the Future of Music Videos

Marketing music videos are different than they used to be back when MTV first launched on cable back in 1981. Now, up-and-coming artists who don't have massive radio airplay need to do creative things to get views and drive engagement.

View article: Creativity and Fan Engagement Will Dictate the Future of Music Videos
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Greg Jarboe to YouTube's Robert Kyncl: ‘If I Offended You, Then I Am Sorry’

There are so many numbers being thrown around about YouTube's viewership and engagement, it's hard to figure out what's right and what's wrong anymore. But new data independent of YouTube suggests that the popular video destination hub is chugging along quite well, and might even make certain video experts quote Indiana Jones in the process.

View article: Greg Jarboe to YouTube's Robert Kyncl: ‘If I Offended You, Then I Am Sorry’
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When Is the Prime Ad Time for Brands?

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!

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Online Video Weekly News Round up - Turkey Day Edition

Gobble Gobble up that turkey and cranberry sauce. Give thanks for all the wonderful things we've all got because that's what kind of week it is in America

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The #1 Social Video Trigger to Rule Them All is the On-Demand Video Consumer, Generation V

F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong

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What’s the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media , has just compiled some interesting stats on the average length of the ads in the

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Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered.

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Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing
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