YouTube's introduction of subscription channels dominated the online video news this week, creating many headlines but we also bring you the rest of news including Ryan Gosling's aversion to cereal how Amazon makes money from rival Netflix.

Pinterest - even the most reluctant social media participant can't have failed to have noticed its impact over the past 12 months.

Today's Reel Web episode is focused entirely on YouTube news and updates from the past week. While we certainly love the fact that YouTube is rapidly evolving, it sure would be nice if they'd take a week off so that we could digest all that's new

There's no real reason behind the subtitle on this one, except that I needed a nap when I started compiling it. Some interesting news this week to accompany your coffee.

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out and said his key takeaway from the conference was the ...

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding.

In this week’s Reel Web, we discuss several online video trends and updates from the past week including: more updates and changes at YouTube, Comscore’s most recent stats around online video consumption, Viacom’s interest in social tv, and a

It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly.

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns

So here’s yet another feature coming from Google that is bringing video power to virtually everyone.